Toronto’s shy kids *no caps / no the* have shared the video for their new single “the middle” today – watch + share via YouTube – announcing their sophomore visual album, in a state, will arrive February 23, 2018 on Culvert Music. The record is a complete audio/visual travel guide taking the listener through hotels, motels, New York, Los Angeles, but they decided to start the journey in the middle.
Of the track, the guys stated: “the middle” was written initially about a chicken. Matt was at his parents house in rural British Columbia, when he tried to write something to make the chickens dance and lay more eggs. When he brought the song back to the rest of the band the American 2016 elections were upon us. As the world was dividing into right and left, good and bad, blue and red, Pepsi and Coke, we wanted to make something for the middle…. trying to walk a mile in someone else’s cowboy boots. In a world of fake news and fake hair, it’s good to know the truth may lie somewhere in the grey in-between. in a state of flux.
in a state follows shy kids’ 2015 debut, Lofty! which gained a cult following due to their sickly sweet video for “® o c k e t s” (which was made entirely out of candy). Making crazy viral videos is nothing new for the band creating everything from viral videos to short films, marketing campaigns for brands to videos for bands, shy kids have worked with Alvvays, VICE, MTV, Garfunkle and Oates, Shania Twain, Spotify, Snapchat, and Netflix amongst many other.
Their 2013 short film ‘Noah’ won “Best Short Film” at the Toronto International Film Festival in 2015, garnering tremendous praise from outlets such as The New Yorker, VICE, Mashable, Gawker, Hollywood Reporter, while amassing well over 10 million views.
The opportunity to create visually, afforded shy kids the opportunity to travel to the U.S. where they tried desperately to make it in the land of opportunity. Rapidly feeling their boyhood dreams were shifting into vaudeville nightmares, they began writing songs about the states they were at, both physically and mentally. These songs came together form in a state.
Attempting to capture the spirit of America, the record is big, brash, and loud. They teamed up with an orchestra to bring their anthemic visions to life, launching the band’s sound out of their bedrooms and into the stratosphere.
Our dreams are visual though, as well as sonic, and so shy kids created a fully realized album, both audio and visual, over the record’s nine tracks. Their version of DIY Lemonade. in a state is a colourful journey through the landscapes of America and their collective minds.